Meet Bullseye, the Target dog breed—an English Bull Terrier that took the spotlight during Target’s 1999 advertising campaign “Sign of the Times.” Featured as a white Bull Terrier marked by the iconic Target logo, Bullseye not only captured viewers’ attention on TV but also outshone celebrities.
If you consider adopting one, rest assured that Bullseye’s affable and spirited nature is sure to capture your heart.
Bull Terrier Overview: Benefits and Challenges
Key benefits of Bull Terriers include their low maintenance coats and deep affection for their owners. However, training them can be time-intensive, and without early socialization, they may exhibit stubbornness or aggression towards other pets.
Identifying the Target Dog Breed
The Target dog, Bullseye, is a white English Bull Terrier from England. Known for their distinctive “egg-shaped” head, these medium-sized terriers are often described as “a kid in a dog suit” due to their playful yet obstinate character. They weigh between 50-70 pounds and stand about 21 to 22 inches tall. Their coats, which come in various colors including white, red, and brindle, are short and sleek, simplifying grooming needs.
History of the Bull Terrier
Originating in 19th century Britain, the Bull Terrier first emerged not as a companion but as a participant in the brutal sport of bull-baiting. Following the outlawing of such bloodsports, enthusiasts redirected their attention towards dogfighting, incorporating various terriers, including the Bull Terrier. By the mid-1800s, however, the breed’s role transformed significantly as breeders emphasized its inherently sweet and friendly nature, shaping it more as a companion animal. Recognized by the American Kennel Club in 1885, the Bull Terrier quickly gained prominence and even counted President Theodore Roosevelt among its admirers.
Bullseye’s Evolution in Target’s Branding
Bullseye first appeared in 1999 during Target’s “Sign of the Times” advertising campaign. Marked by the Target logo over its left eye, the white English Bull Terrier became an instant symbol of the brand, featuring in everything from commercials to Target GiftCards. The turn of the millennium saw Bullseye’s popularity soar; in 2003, the “See. Spot. Save.” campaign propelled the mascot to celebrity status, earning it red carpet appearances across the nation. Notably, multiple Bullseyes—each a female—shared this role, ensuring the workload was distributed humanely.
Concerns over the animal’s welfare were mitigated by the use of non-toxic, vegetable-based paint approved by the Humane Society for all makeup applications, confirming the ethical treatment of these beloved mascots. The hashtag #TargetDog on Instagram, boasting thousands of mentions, attests to the enduring popularity of Bull Terriers.
The breed’s likeness has been featured extensively in merchandise since 2004, from stuffed animals to clothing, with Bull Terrier products consistently topping sales charts, reflecting its widespread appeal as both a companion and a cultural icon.
Other Celebrity Bull Terriers
While you may recognize the Target Bull Terrier, this breed boasts several other celebrity dogs. In the 1980s, Bud Light introduced America to Spud MacKenzie, a Bull Terrier who quickly rose to fame through their commercials.
The film “Baxter,” directed by Jérôme Boivin, challenged the breed’s reputation, depicting Bull Terriers as menacing—far from the friendly pets we know. Historically labeled as fierce, this portrayal reinforced fears rather than dispelling the myths surrounding them.
Celebrity pets often capture the public’s attention swiftly. Originating from the United Kingdom, the Bull Terrier has won considerable admiration in the U.S. British singer-songwriter Lily Allen’s Bull Terrier, Maggie May, has also gained significant popularity.
Bull Terrier Care
Caring for a Bull Terrier demands consistent exercise and early training.
Exercise and Grooming
Owning a Bull Terrier is akin to a full-time job. These energetic dogs need at least an hour of daily physical activity due to their robust build. Activities like long walks, jogging, or hiking suit them well. For mental stimulation, puzzle toys are beneficial and engaging.
Despite their short coat providing minimal warmth, it simplifies grooming—making it straightforward and inexpensive. It’s essential to brush their teeth daily and bathe them monthly. Pay attention to their pointed ears, which are prone to irritation and wax build-up.
Training
Training a Bull Terrier can be demanding. Despite their historical role in fighting, these dogs might still show aggression or bark at unfamiliar faces. Yet, they show better improvement with positive reinforcement, helping them avoid undesirable behaviors.
Bull Terrier Personality
Bull Terriers are affectionate and loyal, forming strong bonds with their families. They interact well with people but can struggle with other pets. Early socialization and consistent positive reinforcement training are essential. Due to their stubborn nature, they possess high energy levels that require regular exercise, including daily long walks. They easily become bored and may bark at strangers or other animals.
Diet and Nutrition
Ensure Bull Terriers have access to clean, fresh water as they are energetic throughout the day. They require proper calcium for bone growth during their puppy phase. Feed them two controlled meals daily to avoid overfeeding. Consult a veterinarian for personalized dietary advice.
Common Health Problems
Bull Terriers generally enjoy a lifespan of 12 to 13 years but are susceptible to specific health issues such as deafness, kidney and heart diseases, luxating patella, and allergies.
FAQ:
What breed is the Target dog?
The Target dog is a white English Bull Terrier, famous from the 1999 “Sign of the Times” advertising campaign. This iconic dog remains a beloved figure into the 21st century.
What breed was Spuds MacKenzie?
Spuds MacKenzie, the Bull Terrier mascot for Bud Light beer in the 1980s, became known for portraying a lavish, party-loving lifestyle. The campaign faced criticism for promoting alcohol and using a female dog in a masculine role.
Is the Bull Terrier aggressive?
Bull Terriers are typically friendly and bond well with their owners. With proper early training, they pose no threat to their surroundings. However, they can become irritable and may bark around other dogs.
Conclusion
Thoroughly research Bull Terriers to determine if they fit your family. Consult with veterinarians, reputable breeders, or experienced owners before making a decision.
*photo by luismolinero – depositphotos